Schedule
Friday April 30th
TIMES IN EDT
8:50: Welcome from William Keep, Dean Kathryn Jervis, TCNJ School of Business; Douglas M. Brooks
9:00 – 9:30: Keynote: FTC Commissioner Noah Joshua Phillips
9:30 – 11:00: Regulatory Perspectives: An International Panel
Moderator: William Keep, PhD (Professor of Marketing, TCNJ);
Andrew Smith (United States, former Director, Bureau of Consumer Protection, FTC);
Gabriella Muscolo (Italy, Commissioner, Competition Authority);
Paul Hanna (Ireland, Deputy Director, Competition and Consumer Protection Commission);
Russell Jutlah (Canada, Assistant Deputy Commissioner, Competition Bureau);
[Q&A: Douglas M. Brooks]
11:00 – 11:10: Break
11:10 – 12:30: Federal and State Enforcement Perspectives
Moderator: Douglas M. Brooks (attorney);
Peter Vander Nat (FTC, retired);
Kathleen “Kati” Daffan (FTC);
Joseph Kanada (Office of the Attorney General, State of Washington);
Ben Brysacz (Office of the Attorney General, State of Washington)
Jacob Gilbert (Office of the Attorney General, State of Illinois)
[Q&A: Máire O Sullivan, PhD]
12:30 – 1:00: Lunch
1:00 – 2:20: Academic Panel: MLM Research:
Moderator, Máire O Sullivan, PhD (Munster Technological University);
Stacie Bosley, PhD (Hamline University);
Claudia Groß, PhD (Radboud Universiteit);
Heidi Liu, PhD (University of Pennsylvania Law School);
Andrew Stivers, PhD (FTC)
[Q&A: William Keep, PhD]
2:20 – 2:30: Break
2:30 – 3:50: Journalist and Social Media Content Creators
Moderator, Sarah Casteel (social media and law student);
Casey Bond (Huffington Post);
Jane Marie (The Dream podcast; formerly National Public Radio);
Liz Day (The New York Times; formerly with HBO’s Last Week Tonight);
Lisette Voytko (Forbes)
[Q&A: Stephen Barrett, MD]
3:50 – 3:55: Adjourn
4:00 – 5:00: Facilitated group discussion for attendees
Saturday May 1st
TIMES IN EDT
9:00: Welcome
9:05 – 10:30: What is MLM?
Moderator, Peter Vander Nat (FTC, retired);
Robert Fitzpatrick (author and consumer advocate);
Bruce Craig (Office of the Attorney General, Wisconsin, retired);
D. Anthony Miles, PhD. (author and marketing consultant)
[Q&A: Máire O Sullivan, PhD]
10:30 – 10:40: Break (10 min)
10:40 – 12:05: How do MLMs recruit and retain participants?
Moderator, Douglas M. Brooks (attorney);
Steven Hassan, PhD. (consultant and author);
Eric Scheibeler (author, former Amway Emerald distributor);
Elizabeth Villagomez, PhD (consultant and researcher);
Máire O Sullivan, PhD (Munster Technological University)
[Q&A: Stephen Barrett, MD]
12:05 – 12:35: lunch
12:35 – 2:00: How do MLMs silence critics?
Moderator, William Keep, PhD (The College of New Jersey);
Peter Skolnik (attorney);
Joshua Koltun (attorney);
Alanda Carter (social media content creator)
Joe Mullin (Electronic Frontier Foundation)
[Q&A: Douglas M. Brooks]
2:00 – 2:10: break (10 min)
2:10 – 3:35: Product and Earning claims and the true number
Moderator, Robert Fitzpatrick (author and consumer advocate);
Hannah Martin (writer, Talented Ladies Club);
Laura Smith (general counsel, Truth in Advertising);
Stephen Barrett, MD (consumer advocate, Quackwatch)
[Q&A: Stacie Bosley, PhD]
3:35 – 3:45: Wrap up and next steps
4:00 – 5:00: Facilitated group discussion for attendees